Cardiff University and Cardiff Blues have entered into an exciting partnership that sees two of the Welsh capital’s leading bodies teaming up to strengthen their relationship.

As both partners have proud roots but ambitious futures, the link is a natural fit.

The partnership will not only see the Cardiff University logo on the sleeve of all Cardiff Blues’ jerseys and the squad taking part in activities with the University such as student recruitment events but also extends further to include participation in research projects.

As part of its civic mission, Cardiff University is committed to increasing both the scale and the scope of its relationships with Welsh businesses, third sector and public organisations. Within the partnership, there are opportunities to collaborate in areas of mutual benefit and build on existing links within sport. This includes areas such as injury prevention, rehabilitation and preparing for a life after rugby.

Cardiff University will also have more of a presence at the home of Cardiff Blues. “This partnership is more than just having a logo on a shirt or an advert in the match day programme,” said Helen Beddow, Cardiff University’s Deputy Head of Marketing.

“Cardiff Blues have built up a loyal and dedicated supporter base, many of whom may or may not be aware of the life-changing work that Cardiff University carries out. Through this partnership, we’re aiming to engage more with the Blues supporters and really foster a sense of pride in them that they have a world-class Russell Group university right in the heart of the region.

“We are also lucky to have existing links with Blues players, current and past, such as Sam Warburton, Jamie Roberts and Martyn Williams who have been awarded Honorary Fellowships at the University,” added Helen. “They are fantastic role models for everyone involved in both rugby and education and we’re looking forward to being able to strengthen those links, too.”